Ram Trucks has released two commercials as part of their sponsorship of the Kentucky Derby. Both ads are slated to air tomorrow, May 2nd, during the Kentucky Derby on NBC and if you’re a fan of the work and quality associated with Ram and Chrysler’s commercial work, then you’ll be loving these.
The first ad is called “Courage is Already Inside” and is 60-seconds long. In a brief minute, it manages to get across a real sense of struggling for accomplishment. The ad features numerous women finding the courage and strength to overcome incredibly odds and find success. The women shown throughout the video are Eva Shockey, an avid outdoorsman, Country Music Star Miranda Lambert, and Rosie Napravnik, a horse racing jockey, among others. The voice-over in the ad asks the question if you have encountered a challenged that seemed impossible to conquer. The answer is that the courage was always inside of you to tackle it. Guts.Glory.Ram indeed.
The second ad, “The Pack” is not as heavy on voice-over and subject matter. This one is much more comedic even with Sam Elliot’s narration. The commercial features a pack of sheep with one of them leaving the comfort of the pack to confront the sheep dog. He befriends the dog and gets to ride in the truck home due to his courage. Not the most subtle imagery to associate with standing out from the pack, but effective none-the-less.
Check out the two ads and let us know which one is your favorite.
Learn more about Ram trucks, including the 2015 Ram 1500 by contacting us at Bayside Chrysler Jeep Dodge. View our new and used line-up on our website. Be sure to download our mobile app to keep track in real time of your vehicle when it is brought in to be serviced. Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube to see more auto news and monthly specials.
Country music and truck culture have always gone together. It is impossible not to visualize each country singer parked out in some kind of truck with a guitar. So when it comes time to advertise, truck makers tend to aim to pick up a country singer. In the case of Ram, they’ve teamed up with Miranda Lambert for a new ad campaign.
Lambert has put together a new song for the partnership. It is titled “Roots and Wings” and will be part of a new upcoming ad series with Ram trucks.
Both the video and the song capture an outdoors feeling. The imagery used is that of country life, with sprawling forests of pine trees and singing on the porch. The Ram truck makes numerous appearances as well as being referenced in the song as part of Sunday rides with her dad. It is also obvious that the wings is a reference to the iconic Ram logo with the wings.
Miranda Lambert commented on writing the song, “I am very inspired by what the Ram brand stands for – being who you are, working hard, staying true to your roots. I wanted to write a song that would represent all of those things. ‘Roots and Wings’ is personal to me about where I come from and where I am going. The guys at Ram really made the lyrics come to life with the imagery, and I hope it speaks to people the way it does to me.”
Watch the video here:
If you’re interested in learning more about non-monster truck Ram’s, contact us at Bayside Chrysler Jeep Dodge. We have new models starting at $25,060. View our new and used line-up on our website. Be sure to download our mobile app to keep track in real time of your vehicle when it is brought in to be serviced. Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube to see more auto news and monthly specials.
During the Super Bowl, back in February of this year, Ram declared in one of their ads that 2013 is the “Year of the Farmer.” Sticking to their words, Ram Truck brand presented a donation of 1 million dollars to the 2013 National FFA Convention and Expo this year.
When the “Farmer” ad-spot went live earlier this year, Ram made a pledge. They would donate up to 1 million dollars for views of the video on their website. The views hit 10 million in less than a week.
Since then, the ad has been viewed online more than 22 million times. It’s clear they hit a sweet spot with people.
“It’s so wonderful to see our country rise up and show support for those who work hard every day to provide vital resources to the nation,” said Clay Sapp, President of the National FFA. “The response we’ve received from Ram’s ‘Year of the Farmer’ has been overwhelming, reinforcing the pride we have in our work and what it means to be a farmer.”
When it comes to getting people excited about their products, the marketing gurus at Chrysler do know their stuff. For the past few years, they have headed up some of the most successful car commercials with award winning series such as “Imported from Detroit” and “Half-Time in America.” Ram is due for their time to shine with the upcoming 2013 Ram 1500. The company has already plastered the new truck on their building with a 15-story wrap. It’s time now for the next part with new TV spots.
Ram has a new national ad campaign that is showcasing all the great changes that Ram is putting into the new truck. Sam Elliot narrates the spot with his infamous gravely voice. The ad makes sure that all of the great new features, such as the inclusion of the 8.4 inch touch-screen and active-level air suspension.
In total 5 commercials are making the rounds to get the word out on the incredible new 2013 Ram 1500. Each 30-second spot brings the focus onto what makes the truck unique and showing what the customers are really looking for. The ads began running on October 13th and will be shown during cable prime-time and various sporting evens, especially outdoor lifestyle programming.
Today starts the Ram Showcase Event for the month of March. Ram will be running new promotions looking to get people driving away in their favorite model. The event runs until April 1st, 2012 with deals on the Ram LD Quad Cab. Be sure to check out the commercials airing in support of the event!
Go to Bayside’s website to see the full details. Follow them on Facebook and Twitter to stay up to date on all the news concerning the event!