During the Super Bowl, back in February of this year, Ram declared in one of their ads that 2013 is the “Year of the Farmer.” Sticking to their words, Ram Truck brand presented a donation of 1 million dollars to the 2013 National FFA Convention and Expo this year.
When the “Farmer” ad-spot went live earlier this year, Ram made a pledge. They would donate up to 1 million dollars for views of the video on their website. The views hit 10 million in less than a week.
Since then, the ad has been viewed online more than 22 million times. It’s clear they hit a sweet spot with people.
“It’s so wonderful to see our country rise up and show support for those who work hard every day to provide vital resources to the nation,” said Clay Sapp, President of the National FFA. “The response we’ve received from Ram’s ‘Year of the Farmer’ has been overwhelming, reinforcing the pride we have in our work and what it means to be a farmer.”
The economy is a hard topic to escape when discussing the auto industry. It wasn’t long ago that the future was so bleak that it took the government to step in to keep a full out collapse from happening. Now, in a Cinderella story, the industry is posting a sharp spike in sales. It’s the comeback story everyone has been waiting for every since the bailout.
It’s no surprise that Chrysler is brimming with joy at the sales figures seeing as how the company has had one of the largest gains. Those sales have thankfully continued not only through January but also February as well. In fact, February had an overall increase of 40 percent. That’s the 23rd consecutive month there’s been in an increase since 2009 when they filed for Chapter 11 bankruptcy.
Chrysler is making sure that this is the trend for the company. They want to make sure to prove to US buyers that this increase was not some stroke of luck. They have put their full force behind marketing and showing that their vehicles are of the highest quality. People are definitely noticing, especially with the award winning “Imported from Detroit” series receiving huge praises from this years Super Bowl. Chrysler coming back from the brink isn’t luck, it’s completely owed to the hard work and quality of the business.
Go online to see the quality of the trucks that Ram has to offer on Baysides website. Follow on Facebook and Twitter as well, that way you’ll be up to date on all the latest offerings.