The month has certainly started out with good news for the Ram brand. To start with, August was another win for the industry, especially where Chrysler is concerned. Their numbers went up, much higher than what was originally expected. The August figures show a 14 percent increase in sales. That makes the question, what helped drive those numbers up?
Ram is a great place to look for the answer, the Ram had the best August they have ever had for the first time in five years. That’s more than 148,000 trucks moved. It’s expected that big discounts helped spur the sales and that many business and drivers are finding themselves with the need to replace old work trucks.
Following that news, Ram also announced the Warren Truck plant has started production of 2013 Ram 1500. The new Ram 1500 has the same basic design that was launched back in 2009 but has many new features. One is a stronger frame along with a new electronics design layout. The best is a new, powerful V-6 that destroys the competition in gas mileage. The Warren Truck plant has been in charge of making trucks since 1938.
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