The sales numbers are out for the month of June and they have a very interesting story to tell. It’s a continuing story, showing that the sales increase trend of late is still going strong. It also has a lot to say about the current state of affairs in the auto industry. Specifically about the state of trucks.
Automobilemag.com talks about how the years have not been kind to fans of mid-sized pickup trucks, lamenting the demise of the Dodge Dakota. The sales were up just over 15 percent in 2011. While it’s a very solid offering from the vehicle group, it wasn’t on the same level as full sized pickups. To compare, the numbers of the top six mid-sized trucks sold a combined total of 286,009 units. In the same amount of time, the Ford F-Series sold 886,058 units.
That hasn’t stopped Chrysler from considering a comeback for a mid-size truck. Joe Veltri, Chrysler’s VP, told Detriot News that market research indicates young men coming into the market are looking for pick-up truck conveniences without having to spent big bucks on the purchasing price and with the gas bills. There’s also desire from the baby boomers wanting to downsize their trucks as they get older.
It’s all still in the rumor stage with no confirmation on anything. The article indicates the possibility that the new truck would most definitely be in the Ram brand and may even have a unibody, not a body-on-frame architecture. At this point, anything is possible.