During the Super Bowl, back in February of this year, Ram declared in one of their ads that 2013 is the “Year of the Farmer.” Sticking to their words, Ram Truck brand presented a donation of 1 million dollars to the 2013 National FFA Convention and Expo this year.

When the “Farmer” ad-spot went live earlier this year, Ram made a pledge. They would donate up to 1 million dollars for views of the video on their website. The views hit 10 million in less than a week.

Since then, the ad has been viewed online more than 22 million times. It’s clear they hit a sweet spot with people.

“It’s so wonderful to see our country rise up and show support for those who work hard every day to provide vital resources to the nation,” said Clay Sapp, President of the National FFA. “The response we’ve received from Ram’s ‘Year of the Farmer’ has been overwhelming, reinforcing the pride we have in our work and what it means to be a farmer.”

Be sure to check out the ad again:

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