Ram Trucks has released two commercials as part of their sponsorship of the Kentucky Derby. Both ads are slated to air tomorrow, May 2nd, during the Kentucky Derby on NBC and if you’re a fan of the work and quality associated with Ram and Chrysler’s commercial work, then you’ll be loving these.
The first ad is called “Courage is Already Inside” and is 60-seconds long. In a brief minute, it manages to get across a real sense of struggling for accomplishment. The ad features numerous women finding the courage and strength to overcome incredibly odds and find success. The women shown throughout the video are Eva Shockey, an avid outdoorsman, Country Music Star Miranda Lambert, and Rosie Napravnik, a horse racing jockey, among others. The voice-over in the ad asks the question if you have encountered a challenged that seemed impossible to conquer. The answer is that the courage was always inside of you to tackle it. Guts.Glory.Ram indeed.
The second ad, “The Pack” is not as heavy on voice-over and subject matter. This one is much more comedic even with Sam Elliot’s narration. The commercial features a pack of sheep with one of them leaving the comfort of the pack to confront the sheep dog. He befriends the dog and gets to ride in the truck home due to his courage. Not the most subtle imagery to associate with standing out from the pack, but effective none-the-less.
Check out the two ads and let us know which one is your favorite.
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This weekend is the Kentucky Derby, and as people are placing their bets and predicting the winner, Ram is getting ready for its fourth consecutive year as the Derby’s official sponsor.
In a post on RamZone, Ram Trucks expressed their gratitude for the honor of sponsoring the Kentucky Derby, stating, “We hope that in time our presence at the Derby will become customary as seersucker suits and the garland of roses.”
For years, Ram’s line-up has catered to a variety of needs from light-duty truck for trailers and ATVs to heavy-duty trucks built for towing horse trailers. They understand the needs of truck drivers and more specifically of horse trainers and owners. Ram’s sponsorship of the Kentucky Derby is the perfect match between product and event, a partnership that will hopefully continue for years to come.
The Kentucky Derby will air live on NBC from 4 PM to 7 PM eastern time.
As all eyes were on the Kentucky Derby this past weekend, all eyes were also on Ram trucks as well.
For the past 3 years, Ram has been the official truck of the Kentucky Derby, one of the most famous sporting events in the world. The Ram brand was everywhere at Churchill Downs from posters to vehicle displays and uniforms. Derby winner I’ll Have Another might have even gotten a little jealous at how much coverage Ram received.
At first glance, Ram seems out of place next to the fancy dresses, exotic hats, and mint julep-sipping crowd, but on closer look, the partnership makes perfect sense. The Kentucky Derby might be a high-class affair, but the road to the Kentucky Derby is rough. This sentiment is echoed in their campaign for the Kentucky Derby which was “Hard-Earned, Not Hard-Won.” Every day, horse owners need a reliable truck and trailer, and they can appreciate Ram’s customizable towing features and tools that help horse owners find the best truck to fit their needs. There is a saying that behind every great man, there is a better woman. Well, one of the best kept secrets of the Kentucky Derby is that behind every race horse, there is an incredible trainer and a great truck.