For the past 3 years, Ram has been the official truck of the Kentucky Derby, one of the most famous sporting events in the world. The Ram brand was everywhere at Churchill Downs from posters to vehicle displays and uniforms. Derby winner I’ll Have Another might have even gotten a little jealous at how much coverage Ram received.
At first glance, Ram seems out of place next to the fancy dresses, exotic hats, and mint julep-sipping crowd, but on closer look, the partnership makes perfect sense. The Kentucky Derby might be a high-class affair, but the road to the Kentucky Derby is rough. This sentiment is echoed in their campaign for the Kentucky Derby which was “Hard-Earned, Not Hard-Won.” Every day, horse owners need a reliable truck and trailer, and they can appreciate Ram’s customizable towing features and tools that help horse owners find the best truck to fit their needs. There is a saying that behind every great man, there is a better woman. Well, one of the best kept secrets of the Kentucky Derby is that behind every race horse, there is an incredible trainer and a great truck.
Ram has a truck for every towing and driving need, and you can browse Bayside’s inventory of new and used Ram trucks online here. You can also keep up with the latest news from Chrysler, Jeep, Dodge, and Ram by liking Bayside Chrysler Jeep Dodge Ram on Facebook and following Bayside Chrysler Jeep Dodge Ram on Twitter.