Ram Readies Two Ads for Kentucky Derby

Ram Trucks has released two commercials as part of their sponsorship of the Kentucky Derby.  Both ads are slated to air tomorrow, May 2nd, during the Kentucky Derby on NBC and if you’re a fan of the work and quality associated with Ram and Chrysler’s commercial work, then you’ll be loving these.

The first ad is called “Courage is Already Inside” and is 60-seconds long.  In a brief minute, it manages to get across a real sense of struggling for accomplishment.  The ad features numerous women finding the courage and strength to overcome incredibly odds and find success.  The women shown throughout the video are Eva Shockey, an avid outdoorsman, Country Music Star Miranda Lambert, and Rosie Napravnik, a horse racing jockey, among others.  The voice-over in the ad asks the question if you have encountered a challenged that seemed impossible to conquer.  The answer is that the courage was always inside of you to tackle it.  Guts.Glory.Ram indeed.

The second ad, “The Pack” is not as heavy on voice-over and subject matter.  This one is much more comedic even with Sam Elliot’s narration.  The commercial features a pack of sheep with one of them leaving the comfort of the pack to confront the sheep dog.  He befriends the dog and gets to ride in the truck home due to his courage.  Not the most subtle imagery to associate with standing out from the pack, but effective none-the-less.

Check out the two ads and let us know which one is your favorite.

Learn more about Ram trucks, including the 2015 Ram 1500 by contacting us at Bayside Chrysler Jeep Dodge.  View our new and used line-up on our website.  Be sure to download our mobile app to keep track in real time of your vehicle when it is brought in to be serviced.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube to see more auto news and monthly specials.

Watch the new 2013 Ram 1500 Ads

When it comes to getting people excited about their products, the marketing gurus at Chrysler do know their stuff. For the past few years, they have headed up some of the most successful car commercials with award winning series such as “Imported from Detroit” and “Half-Time in America.” Ram is due for their time to shine with the upcoming 2013 Ram 1500. The company has already plastered the new truck on their building with a 15-story wrap. It’s time now for the next part with new TV spots.

Ram has a new national ad campaign that is showcasing all the great changes that Ram is putting into the new truck. Sam Elliot narrates the spot with his infamous gravely voice. The ad makes sure that all of the great new features, such as the inclusion of the 8.4 inch touch-screen and active-level air suspension.

In total 5 commercials are making the rounds to get the word out on the incredible new 2013 Ram 1500. Each 30-second spot brings the focus onto what makes the truck unique and showing what the customers are really looking for. The ads began running on October 13th and will be shown during cable prime-time and various sporting evens, especially outdoor lifestyle programming.

You can view our new and pre-owned inventory online at Bayside Chrysler Jeep Dodge. You can even schedule a test drive for yourself. Make sure you like our Facebook page, and follow us on Twitter, to see the deals and offers we have on Ram products.