When something succeeds, it only makes sense to keep doing that. In this case, Ram put out a special edition Red Wings variant of the 1500. The truck sold well, very well in fact, selling 3,000 units since it was put on sale in November of 2011. That’s three times the expected amount. The success has gotten the collective heads of Chrysler and Ram thinking, what other hockey teams and cities would this work out for?
Business Week spoke with Fred Diaz, the head of Ram, at the New York Auto Show. He had this to say about the idea of expanding the 1500 for different teams, “It’s actually an experiment that we did with Detroit and it work out so incredibly well, we’re looking at the possibility of doing other things with others sports,” he said. “You have to have a rabid fan base. Then you have to get the rights. We’ve got our feelers out to see what could work.”
The Red Wing 1500 is a $399 option that comes in red, white, or black and has the team’s logo on the headrests of the front-seat. Ram didn’t offer the option this year due to the season being cut short because of the labor dispute, but fully expects to offer it again when the next season begins.
What hockey teams would you like to see Ram have an option for?
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The 2013 Ram 1500 won’t be available until later this year, but already the popular truck is making headlines with its advanced technology and driver conveniences.
At the 2012 New York International Auto Show, Ram was pushing the tagline “Guts and Glory” for the 2013 Ram 1500, an apt description if I ever heard one. The new model improves the truck in all the ways that drivers care about including better gas mileage, better aerodynamics, a new air suspension system, and updated interiors.
Here are some of the ways the Ram 1500 has been improved.
High-strength steel is used in the frame of the truck
Ram’s revolutionary rotary shifter allows drivers to shift from park to drive with the turn of a knob.
The new air suspension system gives drivers the choice between 2 off-road heights, an aerodynamic setting, and a park “kneeling” setting so that shorter drivers have an easier time getting in and out of the car.
To sum up, the new Ram 1500 is lighter, stronger, and more powerful. It made a strong impression at the New York Auto Show, and coming out of 2011 with Ram sales up 22.6 percent, this could be a really amazing year for Ram.
At the New York International Auto Show, the 2013 Ram 1500 promised to bring “the guts and the glory,” and they delivered on both fronts with a redesigned 1500 that still has that undeniable Ram signature look.
At the presentation, Ram focused on the notion of going back to the core of the car and beefing up the truck’s “guts” to make a stronger vehicle from the inside-out. What they didn’t mention in the presentation but have advertised elsewhere was that their inside-out approach has made the 1500 more fuel efficient. Supposedly the 2013 Ram 1500 has the best mileage of any full-size pickup truck with a V-6 or V-8 engine.
Another great feature that did not get shown off at the presentation was the truck’s new shifting system. Instead of using a traditional gear shift with automatic transmission trucks, the 2013 Ram 1500 has a shifter knob. The new shifter knob lets people shift from park to reverse, neutral, or drive with the turn of a knob located to the right of the starter. Wired was so impressed with the shifter knob that they gave it a spot on their list Top Ten Biggest Innovations of the New York Auto Show.
While it might seem strange that the higher fuel efficiency and new shifter knob didn’t get featured in the presentation, I think it shows how great the new 2013 Ram 1500 really is. There was so much they wanted to show off about the vehicle that they couldn’t fit it all into a short presentation. The 2013 Ram 1500 won’t go on sale until September, but I predict that Ram 1500 fans will love the merging of new technology with classic style.
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The New York Auto Show is starting to really pick up some steam. With just a few days before the event is open to the public, Ram is already teasing with what to expect out of their line up. The Ram 1500 is already one of the most popular and recognizable pickups on the market. That being said, Ram wants to make sure that the truck doesn’t fall out of favor and in order to do that, they have showed off the new features that 2013 Ram 1500 will be getting. Everything from the Powertrain to a new aerodynamic design, Ram has some robust changes coming to the famous truck series.
“The new 2013 Ram 1500 is the most capable, best-looking half-ton pickup in the world and delivers best-in-class fuel efficiency, new technology and new features while upgrading the interior and exterior,” said Fred Diaz, President and CEO of Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “We changed every area of the truck – from a newly designed frame with air suspension, to a new eight-speed transmission to a new interior with the next-generation Uconnect® system.”
The new 2013 Ram 1500 is definitely getting an exciting array of new features to keep the increasing sales the Ram line has been enjoying up. The pressure is definitely on for the brand to make sure that the recent upswing in the industry isn’t a mistake. The 2013 Ram 1500 is all about proving it isn’t a fluke. Diaz added, ““With best-in-class towing and payload, best-in-class ride and handling and best-in-class aerodynamics, the 2013 Ram 1500 delivers unmatched content, performance and capability to our customers.”
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