The New York Auto Show is starting to really pick up some steam. With just a few days before the event is open to the public, Ram is already teasing with what to expect out of their line up. The Ram 1500 is already one of the most popular and recognizable pickups on the market. That being said, Ram wants to make sure that the truck doesn’t fall out of favor and in order to do that, they have showed off the new features that 2013 Ram 1500 will be getting. Everything from the Powertrain to a new aerodynamic design, Ram has some robust changes coming to the famous truck series.
“The new 2013 Ram 1500 is the most capable, best-looking half-ton pickup in the world and delivers best-in-class fuel efficiency, new technology and new features while upgrading the interior and exterior,” said Fred Diaz, President and CEO of Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “We changed every area of the truck – from a newly designed frame with air suspension, to a new eight-speed transmission to a new interior with the next-generation Uconnect® system.”
The new 2013 Ram 1500 is definitely getting an exciting array of new features to keep the increasing sales the Ram line has been enjoying up. The pressure is definitely on for the brand to make sure that the recent upswing in the industry isn’t a mistake. The 2013 Ram 1500 is all about proving it isn’t a fluke. Diaz added, ““With best-in-class towing and payload, best-in-class ride and handling and best-in-class aerodynamics, the 2013 Ram 1500 delivers unmatched content, performance and capability to our customers.”