New York Auto Show: 2013 Ram 1500 Brings “Guts and Glory”

At the New York International Auto Show, the 2013 Ram 1500 promised to bring “the guts and the glory,” and they delivered on both fronts with a redesigned 1500 that still has that undeniable Ram signature look.

At the presentation, Ram focused on the notion of going back to the core of the car and beefing up the truck’s “guts” to make a stronger vehicle from the inside-out. What they didn’t mention in the presentation but have advertised elsewhere was that their inside-out approach has made the 1500 more fuel efficient. Supposedly the 2013 Ram 1500 has the best mileage of any full-size pickup truck with a V-6 or V-8 engine.

Another great feature that did not get shown off at the presentation was the truck’s new shifting system. Instead of using a traditional gear shift with automatic transmission trucks, the 2013 Ram 1500 has a shifter knob. The new shifter knob lets people shift from park to reverse, neutral, or drive with the turn of a knob located to the right of the starter. Wired was so impressed with the shifter knob that they gave it a spot on their list Top Ten Biggest Innovations of the New York Auto Show.

While it might seem strange that the higher fuel efficiency and new shifter knob didn’t get featured in the presentation, I think it shows how great the new 2013 Ram 1500 really is. There was so much they wanted to show off about the vehicle that they couldn’t fit it all into a short presentation. The 2013 Ram 1500 won’t go on sale until September, but I predict that Ram 1500 fans will love the merging of new technology with classic style.

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