The SEMA show always has the most interesting project vehicles to see. Chrysler has brought out numerous ones for the public to see and for all the reporting on the Dodge Scat Packages and the such, one of the stranger concept vehicles to see was in the truck category, the Ram 3500 Case in Bulldozer Orange.
What is most surprising about this concept heavy-duty truck is noted by PickupTrucks.com. The branding on the Ram 3500 is ‘Case.’ Case is the name of the heavy-duty agricultural and construction arm of Fiat Industrial. With this name being referenced in the new Ram, it’s clear that they are trying to sell an image of strength and legacy that comes with a name in 30 years of construction machinery work.
Mopar has done a number on this Ram, however. For starters, the Case Ram comes with a set of roof racks for oversized equipment necessary in more heavy duty work. There’s also heavy-duty running boards and splash guards. The hood is a Power Wagon with Case graphics around it.
Ram has been wanting to pick up steam with people by showing how their trucks are meant for heavier business. It’s clear that by presenting this Case Ram 3500, they really want to stick that message home.
Trucks have an odd dual life attached to them. Sure everyone likes to drive a car that looks good, but trucks need to be able to do their duty as a heavy duty mover. That’s what commercial vehicles are all about, trading in the frill and good looks for providing the highest quality performance. With the 2013 Ram 1500 being such a success with fans and critics, Ram is setting their sights on providing competition to Ford and General Motors with commercial vehicles.
Currently, both Ford and General Motors dominate in this field. They have almost 90 percent of the market with Ram picking up the rest. The economy is improving and companies are looking at their fleets in need of updating.
Ram is introducing a new commercial truck, a downsized cargo van based off the Fiat Doblo, later next year.
It’s clear for truck sellers that this will be a major market over the course of the next few years. Truck builders are certainly concentrating on providing solid competition amongst themselves. When that happens, the consumer wins.
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The 2014 Ram 1500 is making a big splash this year by being made available to purchase with a diesel engine. According to the Stltoday.com, it’s the “first modern-era half-ton to make available diesel power.”
Making the decision to offer this new engine was not a difficult one. Ram stated that trucks fans have been ‘emphatically asking for it.’
In order to offer a Ram truck with diesel, there will be a new engine, and one not from Cummins. It will be coming from VM Motori of Cento, which is an Italian company owned by Fiat. The 3.0-liter V-6 turbo diesel engine will be in the 2014 Ram 1500 and later made available for the Jeep Grand Cherokee.
The actual specs of the Ram version have not been made available as of yet, but a comparison is drawn using the Grand Cherokee. In the Jeep vehicle, the engine is capable of 240 horsepower and 420 lb.ft of torque. The Ram specs should be revealed sometime this summer.