Trucks have an odd dual life attached to them. Sure everyone likes to drive a car that looks good, but trucks need to be able to do their duty as a heavy duty mover. That’s what commercial vehicles are all about, trading in the frill and good looks for providing the highest quality performance. With the 2013 Ram 1500 being such a success with fans and critics, Ram is setting their sights on providing competition to Ford and General Motors with commercial vehicles.

Currently, both Ford and General Motors dominate in this field. They have almost 90 percent of the market with Ram picking up the rest. The economy is improving and companies are looking at their fleets in need of updating.

Ram is introducing a new commercial truck, a downsized cargo van based off the Fiat Doblo, later next year.

It’s clear for truck sellers that this will be a major market over the course of the next few years. Truck builders are certainly concentrating on providing solid competition amongst themselves. When that happens, the consumer wins.