Ram Commercial is introducing a program to aid both dealers and drivers. The two new programs will help commercial drivers view, certify, and install a wide range of truck-mounted products. The two program names are Ram Augmented Reality Upfit Configurator and Q Pro. Both of these programs look to give Ram Commercial Trucks an edge in a crowded and growing market.
The Ram Augmented Reality Upfit Configurator is a new program that as introduced at the end of 2016. It is a computer-generated visual program that lets dealers and buyers have a virtual look around a truck and view their upgrades. The program originally was only offered for the ProMaster but it has now been expanded to cover the ProMaster City and the Ram Chassis Cab lineup.
The Q Pro program is a new qualification process for upfitters to certify their product with Ram Engineering. It provides resources to survey, make recommendations and certify upfitter products. Once an upfitter gets certified, the Ram Q Pro will then help to market their products to customers all while they know they’re getting products that meet Ram Commercial’s rigorous standards.
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Trucks have an odd dual life attached to them. Sure everyone likes to drive a car that looks good, but trucks need to be able to do their duty as a heavy duty mover. That’s what commercial vehicles are all about, trading in the frill and good looks for providing the highest quality performance. With the 2013 Ram 1500 being such a success with fans and critics, Ram is setting their sights on providing competition to Ford and General Motors with commercial vehicles.
Currently, both Ford and General Motors dominate in this field. They have almost 90 percent of the market with Ram picking up the rest. The economy is improving and companies are looking at their fleets in need of updating.
Ram is introducing a new commercial truck, a downsized cargo van based off the Fiat Doblo, later next year.
It’s clear for truck sellers that this will be a major market over the course of the next few years. Truck builders are certainly concentrating on providing solid competition amongst themselves. When that happens, the consumer wins.