The SEMA show always has the most interesting project vehicles to see. Chrysler has brought out numerous ones for the public to see and for all the reporting on the Dodge Scat Packages and the such, one of the stranger concept vehicles to see was in the truck category, the Ram 3500 Case in Bulldozer Orange.
What is most surprising about this concept heavy-duty truck is noted by PickupTrucks.com. The branding on the Ram 3500 is ‘Case.’ Case is the name of the heavy-duty agricultural and construction arm of Fiat Industrial. With this name being referenced in the new Ram, it’s clear that they are trying to sell an image of strength and legacy that comes with a name in 30 years of construction machinery work.
Mopar has done a number on this Ram, however. For starters, the Case Ram comes with a set of roof racks for oversized equipment necessary in more heavy duty work. There’s also heavy-duty running boards and splash guards. The hood is a Power Wagon with Case graphics around it.
Ram has been wanting to pick up steam with people by showing how their trucks are meant for heavier business. It’s clear that by presenting this Case Ram 3500, they really want to stick that message home.
For more information on the Ram 3500, contact us or visit Bayside Chrysler Jeep Dodge online. We’ll work with you to find the right new or used car to suit your lifestyle. Make sure you like us on Facebook and follow us on Twitter for more news updates and monthly service specials.