Tag Archives: Bob Hegbloom

New Concept Ram Truck Introduced: The Texas Ranger Concept

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It is a few years too late, but Ram has finally made a Truck for Walker Texas Ranger.

Easy Joke

Easy Joke

Ram has introduced a new concept truck.  It goes by the name of Texas Ranger and it is impossible not to envision a marketing campaign consisting only of Chuck Norris standing in front of it while an eagle flies overhead.  Maybe add in a tumbleweed blowing by to complete the image the name alone brings up.

Long hanging fruit aside, the new Texas Ranger truck was unveiled by Ram President and CEO Bob Hegbloom at the 2015 Dallas Auto Show.  “The Ram team developed this commemorative concept truck in order to further highlight our relationship with the Texas Rangers and the Texas Ranger Hall of Fame and Museum.  Although Rangers are well-known horsemen, today Texans drive more pickups than drivers in any other state in the country.”

The exterior design of the Texas Ranger includes a nod to the Texas Ranger star badges.  The unique badging is based on the Mexican five-peso coin which was the basis for the badges used by the first Texas Rangers before it turned into the star-and-wheel design that is known and used today.  This isn’t just featured on the badging, but also on the front driver and passenger-side fenders.  The color scheme used is a bright white and silver metallic, playing to the idea of the white hat and silver badges of the good cowboys.

The interior continues a cowboy aesthetic with leather etching and also having the badging that is a callback to the Ranger badge.  There is even a note on the instrument panel to the founding year of the Texas Rangers in 1823.

Ram trucks have been getting a lot of acclaim from Texas with the 1500 being named the “Truck of Texas.”  It makes sense that the company would be doing what they could to reach out to the cowboy culture associated with Texas and to the iconic Texas Rangers.

To get more information on the 2015 Ram 1500, contact us at Bayside Chrysler Jeep Dodge.  View our new and used line-up on our website.  Be sure to download our mobile app to keep track in real time of your vehicle when it is brought in to be serviced.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube to see more auto news and monthly specials.

Ram 1500 EcoDiesel is Esquire’s Truck of the Year!

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The Ram 1500 is leading the charge to being one of the biggest names in trucks this year.  It has already garnered a lot of praise from the critics and numerous awards including being the Truck of Texas.  Now the trophy shelf is getting a little bigger as Esquire magazine has named the Ram 1500 EcoDiesel their Truck of the Year.

In order to come to the conclusion about the Ram 1500 EcoDiesel, Esquires editors made their way through all the possible truck models available in the US market.  They examined each on such traits as value, efficiency, and functionality.  Considering that the 1500 EcoDiesel has the best-in-class fuel economy, it doesn’t seem like it was a hard choice to make.

“This is where the truck tide turns,” reads Esquire magazine’s article.  “a full-sized American pickup with a just-big-enough diesel V6- the only one of its kind.  You get the fuel economy of a small engine, the pull power of a larger one, and the grumble of a working-class diesel.”

“Recognition from Esquire magazine is proof that pickups have found their way into a variety of lifestyles,” said Bob Hegbloom, Ram’s President and CEO.  “In such a competitive market, we are thrilled to earn a ‘Truck of the Year’ from Esquire.  The Ram 1500 delivers with a winning combination of best-in-class fuel economy and capability and going forward, Ram will continue to set the pace with the best trucks in their segments.”

If you’re interested in the 2014 Ram 1500, contact us at Bayside Chrysler Jeep Dodge.  We have new models starting at $25,060. View our new and used line-up on our website.  Be sure to download our mobile app to keep track in real time of your vehicle when it is brought in to be serviced.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube to see more auto news and monthly specials.