2013 Ram 1500 Proudly Displayed

Ram has been having a big week recently. They have already captured the the attention of truck lovers by showing off their new entries into the heavy duty truck category with the reveal of the 2013 Ram 2500 and 3500. It appears they are wanting to make sure to not have that enthusiasm go anywhere and have a new way of keeping people aware of their amazing upcoming product line.

In Auburn Hills, Michigan, the Chrysler Group headquarters is sporting a new look. Draped around the front of the building is a fifteen stories high, 140 feet wide, 210 feet tall wrap that is all about the 2013 Ram 1500. It’s a remarkable sight that plays very much into the slogan that Ram has of “Guts, Glory, Ram.” Chrysler is so proud of the new truck, they want anyone within sight to be reminded of it.

The 2013 Ram 1500 has a 3.6-liter Pentastar V-6 engine under the hood and has an all-new air suspension system. The truck also has the best-in-class 25 miles-per-gallon fuel economy. The new Ram will also have a stronger frame with more high-strength steel.

Be sure to check out the full Ram truck line-up online at Bayside Chrysler Jeep Dodge Show-Room. You can also view our new and pre-owned inventory. Don’t forget to like our Facebook page and follow us on Twitter for more Ram news!