Ram Publicizes “Truck of the Year” Award with Ram 1500 Building Wrap

Ram 1500 WrapHow does Ram celebrate winning Motor Trend’s “Truck of the Year” for two consecutive years? They wrap the Chrysler Group headquarters in a 155-feet-tall picture of the Ram 1500.

In December, Motor Trend announced that the 2014 Ram 1500 had been named “Truck of the Year,” a great honor considering that the 2013 Ram 1500 had won “Truck of the Year” the year before. The Ram Truck brand wanted to celebrate the Ram 1500 and everyone at Ram behind this award-winning truck, and the only way to properly celebrate such an exciting award was to go big with a building wrap on the Chrysler Group LLC headquarters in Auburn Hills, Michigan.

The Ram 1500 image on the building wrap is so enormous that it takes up four floors of the building. The windshield alone is 18 feet wide by 4 feet high, and the truck grille is 40 feet wide by 15 feet tall. It took four days to install the wrap on the building, but considering all the drivers seeing it from Interstate 75, the effort was well worth it.

If you’re interested in learning more about the award-winning Ram 1500, contact a sales rep at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter for more truck news and to see our monthly specials.

This entry was posted in Queens Bayside Chrysler Jeep Dodge, Ram, Ram 1500, Ram News and tagged , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *