Ram Truck is spending Thanksgiving by celebrating and giving thanks for the hard work by families and workers across America in a new special tribute video.
The new video is called “Praise” and is doing just that. The praise is aimed at America’s everyday heroes of families and workers. The 90-second video features a wide amount of jobs and is an empowering look at the workers who keep the country moving. It’s certainly plays up to Ram being a truck for the working-class hero.
“Appropriately airing on Thanksgiving Day when families across the country take time to reflect and give thanks, ‘Praise’ is the Ram brand’s tribute to hard-working Americans and the story of people who are the backbone of our country,” said Olivier Francois, Chief Marketing Officer for FCA in a statement. “Just as the brand paid homage to American farm families a few years back during a Super Bowl telecast, we always look for opportunities to build unique, impactful creative around a defining cultural moment that allows us to reach large audiences in a very effective way. ‘Praise adheres to our marketing mantra of thinking boldly and making a difference in both the message and the we deliver it.”
The video will be making the rounds on all the usual social media platforms and will be using the hashtag #RamGivesThanks. Country music singers that work with Ram, like Easton Corbin, will also be sharing stories of what they are thankful for using the hashtag. Be sure to chime in with what you’re thankful for this Thanksgiving!
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