Ram has been the ‘Truck of Texas’ for a while now. It makes sense that when it comes time to put together a custom truck, that the great state of Texas would be getting its own special edition.
Ram is introducing the Yellow Rose of Texas edition of the 2016 Ram 1500. It has a Stinger Yellow paint color, not to confuse anyone by NOT having yellow paint to go with its name. This special edition will be offered on the half-ton 4×2 and 4×4 crew cab versions of the Ram 1500 Lone Star.
The name Yellow Rose of Texas comes from a mid-19th century American folk song. It was later covered by artist Mitch Miller and was a Billboard Number One hit in 1955.
“Texas is truck country – Ram Truck country – and we’re committed to building products that resonate with our customers,” said Mike Manley, the head of Ram Brand. “The importance of the Texas truck market cannot be overstated. That’s why the Ram Truck brand has worked year after year to deliver hard-working trucks that serve the communities across the Lone Star state.”
Texas and Ram trucks have a long history together. It’s hard not to see Texas as a primary region for trucks. This is also not the first time that Ram has put together a special edition truck in honor of Texas. In 2014, they collaborated with the Texas Ranger Hall of Fame and Museum with a Ram Texas Ranger concept car. They’ve also provided much needed aid to residents hit by floods in 2015.
If you’re interested in learning more about the Ram 1500, then contact us at Bayside Chrysler Jeep Dodge. View our new and used line-up on our website. Be sure to download our mobile app to keep track in real time of your vehicle when it is brought in to be serviced. Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube to see more auto news and monthly specials.