Ram Goes Retro With Art

Ram is looking to take a unique approach to their sponsorship of the Texas Parks and Wildlife Outdoor Annual Hunting and Fishing Regulations guide. In order to have something different and something that really stands out, they are going back to a more nostalgic look and feel for their ads.

Mediapost has the story that Ram is going retro for the images they are using. The posters that they are making as part of the campaign are similar to those that were made during the 30’s and 40’s. They are designed to have a style similar to the Art Deco Works Projects Administration National Park Posters that were made during the Great Depression. The goal the ads had back then was to promote the beauty of America’s parks.

There are 4 ads total, 2 being a full page ad while the other two are two-page spreads, and they will be distributed to 3 million Texas outdoors men. In order to capture that right retro look, Ram hired a Dallas-based firm called The Richards Group. The ads feature various different Ram trucks, such as the Ram 1500 Laramie Longhorn and the Ram 2500 Power Wagon, in various settings such as the Rio Grande Valley, Lighthouse Rock, and Balanced Rock. If you like what you see, you can purchase prints or postcards at www.ramtrucks.com/outfitter and also at www.andersondesigngroup.com/horsepowernationalpark.

To see a full Ram line-up and schedule a test drive for yourself, go online to Bayside Chrysler Jeep Dodge. If you want to see more Ram news, like us on Facebook and follow us on Twitter.