Ram has been having a lot of luck with their country stars. The recent partnership with Miranda Lambert has delivered a smash hit with her song “Roots and Wings.” It’s clear they’ve found an audience for their trucks and it is in the form of a country audience. It doesn’t come as any surprise that Ram is extending their partnership with country star Easton Corbin.
Easton and Ram have been collaborating since 2012. This extension of their relationship is going to produce a whole new song titled “Let’s Ride.” Like Lambert’s “Roots and Wings” the song is inspired by Ram trucks. The song will be featured across a slew of media spectrums, from commercials to its own music video.
“We continue to look for unique ways to creatively show how Ram trucks are an integral part of our culture and the everyday lives of our customers,” said Oliver Francois, Chief Marketing Officer of FCA. “It is rewarding to know that Easton, one of the hottest young artists in country music today, wrote the song inspired by his ongoing experiences behind the wheel of our Ram trucks.”
The music video of “Let’s Ride” will be available on YouTube and other digital services.
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