Ram has been really prepping up the 2013 Ram 1500 to come out the gate strong. Not one to be outdone by the upcoming Dodge Dart, Ram wants to steal some spotlight. Pickuptrucks.com has a more detailed breakdown of just how Ram is making sure that the truck enthusiasts of the world will be looking their way when the new 1500 hits the streets.

The website quotes an interview with Bob Hegbloom, the director of Ram brand, in which he lists off the improvements being implemented into the new design. Many of these new tech upgrades are being made to improve things such as the pickup’s fuel economy in the way of a new Pentastar V-6 engine with an eight speed transmission. There’s also an extensive use of lightweight materials for this goal. It’s still going to be several months before Ram puts out the stats on the fuel economy to see if they can pull it off.

The new 1500 is expected to hit the dealerships this fall. No pricing has been announced as of yet but it hasn’t left truck drivers uninterested in speculating. The move to better efficiency is definitely a step in the right direction. The market is there for a truck, even the heavy duty models, with a lower initial investment and maintenance costs.

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