What is more of a summer thought than that of grilling up dinner?  Ram has released a new video of them talking about grilling, only in this case, it’s the kind that is at the front of the truck.

The Ram Rebel is the newest Ram truck and one of the most noticeable things off the bat is that Ram has a beefy new front grille for it.  In the newly released video, engineers at Ram are interviewed on the history of the Ram grille.  While the grille is certainly iconic now, it wasn’t that major back then.  A Ram truck’s grille was changed every two to three years and it was usually just the insert or the headlights that changed.

In 1994, Ram introduced the grille as we know it today.  It was a shoot in the arm for the truck market and gave Ram trucks a unique look with the crosshair design.

Ram challenged their engineers and designers to shake up the front grille for the new Rebel.  To get to the end result that we see now, they thought of what was going on today.  Michael Gillam, Senior Creative Designer at Ram Truck Studios, points to the recent beard craze that got them thinking of what a beard would look like on a truck.  Now that you know that, it’s impossible to unsee it on the Rebel.

It’s a great watch to see how the Rebel and the updated grille came to be as well as a brief history lesson on Ram trucks.  Check it out here:

Find out more about the Ram Rebel by contacting us at Bayside Chrysler Jeep Dodge.  View our new and used line-up on our website.  Be sure to download our mobile app to keep track in real time of your vehicle when it is brought in to be serviced.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube to see more auto news and monthly specials