Just last month, in conjunction with the blockbuster film, Ram put together a special Man of Steel-inspired Ram truck. A month later, Ram has a new look to give to the 1500 that’s dressed in all black. I’m not making any insinuations or anything, but General Zod, Man of Steel’s main bad guy, is also dressed in all black. Could Ram be secretly assembling a Justice League of trucks?
In all seriousness, Ram is putting out a pretty snazzy all-black 2013 Ram 1500. It has a real ‘bad-ass’ seal of approval and just looks like it can handle about anything. It’s the kind of look that both makes you gaze in wonderment, dreaming of getting a chance to be the cool guy behind the wheel, and also makes you too intimated to look into the eyes of the driver. I might be over-selling the melodrama, but it’s clearly there.
The all-black 1500 is black from head to toe, even have the side badge removed to cover the whole body. The grille is black, the front fascia is black, the rear bumper is black; when I say it’s all-black I really really mean that everything is painted black.
Why go all out on this color? “Ram Trucks are known for their bold, in-your-face presence,” said Ram president Reid Bigland. “The new Black Express takes Ram’s aggressive good looks to an all new sinister level by blackening out the entire truck while maintaining a great price.”
Now I just want to see the Black Express Ram and the Man of Steel Ram meet on a road somewhere. That’s be one epic clash.
For pricing and more information on the 2013 Ram 1500, contact us at Bayside Chrysler Jeep Dodge or visit us on the web. You can view our inventory of new and pre-owned Ram and other vehicles on our site. Make sure you like us on Facebook and follow our Twitter account to see our monthly offers.