New Concept Ram Truck Introduced: The Texas Ranger Concept

Ram Texas Ranger - RamDealerNY

It is a few years too late, but Ram has finally made a Truck for Walker Texas Ranger.

Easy Joke

Easy Joke

Ram has introduced a new concept truck.  It goes by the name of Texas Ranger and it is impossible not to envision a marketing campaign consisting only of Chuck Norris standing in front of it while an eagle flies overhead.  Maybe add in a tumbleweed blowing by to complete the image the name alone brings up.

Long hanging fruit aside, the new Texas Ranger truck was unveiled by Ram President and CEO Bob Hegbloom at the 2015 Dallas Auto Show.  “The Ram team developed this commemorative concept truck in order to further highlight our relationship with the Texas Rangers and the Texas Ranger Hall of Fame and Museum.  Although Rangers are well-known horsemen, today Texans drive more pickups than drivers in any other state in the country.”

The exterior design of the Texas Ranger includes a nod to the Texas Ranger star badges.  The unique badging is based on the Mexican five-peso coin which was the basis for the badges used by the first Texas Rangers before it turned into the star-and-wheel design that is known and used today.  This isn’t just featured on the badging, but also on the front driver and passenger-side fenders.  The color scheme used is a bright white and silver metallic, playing to the idea of the white hat and silver badges of the good cowboys.

The interior continues a cowboy aesthetic with leather etching and also having the badging that is a callback to the Ranger badge.  There is even a note on the instrument panel to the founding year of the Texas Rangers in 1823.

Ram trucks have been getting a lot of acclaim from Texas with the 1500 being named the “Truck of Texas.”  It makes sense that the company would be doing what they could to reach out to the cowboy culture associated with Texas and to the iconic Texas Rangers.

To get more information on the 2015 Ram 1500, contact us at Bayside Chrysler Jeep Dodge.  View our new and used line-up on our website.  Be sure to download our mobile app to keep track in real time of your vehicle when it is brought in to be serviced.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube to see more auto news and monthly specials.

Truck Sales on the Rise as Ram Introduces the Ram 1500 Rebel

2015 Ram 1500 Rebel

Good news for the truck world; sales have been on the up and up.  They are up 21.9 percent since just 2013 and that growth looks to be continuing in comparison to all the other vehicles in the US.  It is clear to see that many of the major US auto makers will be concentrating a great deal of effort in this market, and that is something that Fiat-Chrysler has made clear.  Over the past year their dedication to being one of the premier truck makers in the US has been made clear.  This year should be a major leap forward for the brand.

The Ram truck method of staying competitive with other trucks such as the Ford F-150 Raptor is the new Ram 1500 Rebel.  The new truck is more of a sports model with a meaner exterior design including a blacked out grille that has the brand name on it.  The Rebel comes with the choice of a V6 or a Hemi V8 engine to give the driver the power and capability that a truck owner needs.  The V8 even comes with an eight-speed auto transmission for better fuel consumption.

The Ram 1500 Rebel is a looker that doesn’t hold back on what it can do.  That imposing all black grille gives it a unique look among the rest of the trucks and really sells the idea of a powerful truck.  The question now is the Rebel going to be enough to help the Ram truck brand to pull up some during this next year against the more cemented brands.  Only time will tell, but if the past few years of Ram’s commitment to quality is any indication, the other trucks better look out.

To get more information on the 2015 Ram 1500, contact us at Bayside Chrysler Jeep Dodge.  View our new and used line-up on our website.  Be sure to download our mobile app to keep track in real time of your vehicle when it is brought in to be serviced.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube to see more auto news and monthly specials.