Country music and truck culture have always gone together. It is impossible not to visualize each country singer parked out in some kind of truck with a guitar. So when it comes time to advertise, truck makers tend to aim to pick up a country singer. In the case of Ram, they’ve teamed up with Miranda Lambert for a new ad campaign.
Lambert has put together a new song for the partnership. It is titled “Roots and Wings” and will be part of a new upcoming ad series with Ram trucks.
Both the video and the song capture an outdoors feeling. The imagery used is that of country life, with sprawling forests of pine trees and singing on the porch. The Ram truck makes numerous appearances as well as being referenced in the song as part of Sunday rides with her dad. It is also obvious that the wings is a reference to the iconic Ram logo with the wings.
Miranda Lambert commented on writing the song, “I am very inspired by what the Ram brand stands for – being who you are, working hard, staying true to your roots. I wanted to write a song that would represent all of those things. ‘Roots and Wings’ is personal to me about where I come from and where I am going. The guys at Ram really made the lyrics come to life with the imagery, and I hope it speaks to people the way it does to me.”
Watch the video here:
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Source: RTT News