Ram has been pushing the notion that they are ready to be the top of the truck world. They’ve been aiming high and looking to replace Ford and Toyota as the ones with the best truck on the market. The 2014 Ram 1500 has been making a lot of waves in that sense. Recently, it was named the “Truck of Texas” and has been earning praise from critics all over. It appears all that hype is having an impact on the market as the demand for Ram is increasing while other truck makers are seeing their sales shrink.
Automotive News breaks down how Ram is doing in the overall truck market. The Silverado has been having a tough time starting out 2014 in a right way. The sale figures are down 15 percent for January and February. In comparison, Ram’s sales have increased 24 percent.
The gap between the Silverado and Ram is a sizable one, but one that is decreasing with each passing month. Ram in general has successfully been creeping up on the truck giants and their lead. According to Autodata Corp, “Ram has doubled sales and increased its share of the U.S. truck segment.” On the flip side, GM is down by 3.4 percent. GM’s belief is that the sales of the Silverado are down due to a limit on incentives.
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Last year, Ram Trucks announced that it would be sending out designers Timothy Dahl, Brett McKay, and Bob Vila to three lucky Ram owners to give them a proper “Ram Cave.” Every new garage would be built to meet the needs of each winner, whether if it means starting with a bare-bones garage or giving a great garage an extra special touch.
Yesterday, the Ram Trucks channel premiered the videos of all three winners getting their garage makeovers. Timothy Dahl went to meet Lee in Portland and show off the new Ram 1500. Bob Vila headed out to Prior Lake, Minnesota to meet with Rachel, who had won the contest for her father Dan, and show off the Ram 2500. Finally, Brett McKay took off for Maryland with the Ram 3500 to meet with Randy and his family. Randy’s wife had been diagnosed a year ago with breast cancer, and with the new Ram Cave, he will be able to continue his work on Ram Trucks and be closer to his family.
When Ram Trucks started taking orders back in February, the first allocation of the Ram 1500 EcoDiesel sold out in only a few days. Considering that the Ram 1500 is the first half-ton pickup in the United States to have a diesel option, perhaps Ram Trucks shouldn’t have been surprised at the high demand, but Ram Trucks CEO Reid Bigland was modest in his response, saying, “It’s every truck manufacturer’s dream to have this kind of initial order demand for a product.”
Drivers looking for more power in their truck will not be disappointed. The truck’s 3.0-liter V6 engine from VM Motori, an Italian engine manufacturer, is a perfect pairing of power and new technology, and manufacturing of the truck itself happens in the United States at the Warren Truck Assembly Plant. The Ram 1500 EcoDiesels will be capable of towing up to 9,200 pounds, and its fuel economy is measured at 28 mpg highway.
For those who missed the chance to order their Ram 1500 EcoDiesel, there is no need to worry. Ram Trucks will be opening orders again in March.