Ram Publicizes “Truck of the Year” Award with Ram 1500 Building Wrap

Ram 1500 WrapHow does Ram celebrate winning Motor Trend’s “Truck of the Year” for two consecutive years? They wrap the Chrysler Group headquarters in a 155-feet-tall picture of the Ram 1500.

In December, Motor Trend announced that the 2014 Ram 1500 had been named “Truck of the Year,” a great honor considering that the 2013 Ram 1500 had won “Truck of the Year” the year before. The Ram Truck brand wanted to celebrate the Ram 1500 and everyone at Ram behind this award-winning truck, and the only way to properly celebrate such an exciting award was to go big with a building wrap on the Chrysler Group LLC headquarters in Auburn Hills, Michigan.

The Ram 1500 image on the building wrap is so enormous that it takes up four floors of the building. The windshield alone is 18 feet wide by 4 feet high, and the truck grille is 40 feet wide by 15 feet tall. It took four days to install the wrap on the building, but considering all the drivers seeing it from Interstate 75, the effort was well worth it.

If you’re interested in learning more about the award-winning Ram 1500, contact a sales rep at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter for more truck news and to see our monthly specials.

Chrysler Adopts New Universal Towing Testing Standard

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Here’s a tidbit about trucks that you may not be aware of, but whenever a truck company talks about towing capability, it’s not a uniformed test amongst the truck makers.  Each company has their own version of the test and that is what they are talking about in the talking points when it comes to towing in vehicles.  That means that consumer doesn’t have a real comparison point between trucks.  That is all changing however, as Chrysler, Ford, General Motors, and Nissan are looking to adopt a universal towing testing system.

Guampdn.com has the full details of what the truck makers are looking to do in the future.  They quote Bill Visni, a senior analyst with Edmunds.com as to why this will be so beneficial to buyers.  “This is good news for car shoppers.  They can compare apples to apples when they buy a new pickup.”

The majority of truck buyers are interested mostly in the towing capability.  It is the number that can really influence an owners buying opinion.  “People buy pickups to tow and haul,” said Bob Hegbloom, head of Chrysler’s Ram trucks. “These vehicles are tools. This brings a standard into place” to ensure all automakers measure their towing capacity the same way.

The Society of Automotive Engineers has already created a standardized test called J2807.  Although the companies agreed to it a few years ago it was only Toyota that used it.  The fallout from the test may explain why truck makers were so cold to using the test after initially agreeing to follow it.  By testing by J2807, the Tundra’s towing capacity dropped 400 pounds.  Moving forward, however, this will be the new standard.

It will definitely aid truck buyers in getting an honest comparison between trucks and their towing capacity.  To find out what the award-winning 2014 Ram 1500’s is, contact us at Bayside Chrysler Jeep Dodge.  Be sure to like us on Facebook and follow us on Twitter to see more news and monthly specials.