Truck fans have been waiting for this news for some time now. After all the leaks and the teases, it’s finally time to take a look at what Ram is planning.
The big reveal hasn’t happened just yet, but the date and the place has been announced. Ram will be pulling back the curtain this upcoming Thursday, the 27th, at the Texas State Fair in Dallas, Texas. As the President and CEO of Ram, Fred Diaz, said it’s time to go big or go home.
The Ram website has a count-down until the big national unveiling of the 2013 Heavy Duty and Chassis Cab trucks. If you’re impatient and just can’t find yourself waiting even another minute to see what Ram’s future looks like, you can view the whole event live online by live streaming thanks to the Chrysler Electronic Communications Team. The whole thing goes down starting at 10 a.m. ET this Thursday, Sept 27.
Definitely something for any heavy-duty truck fan to be excited about. The new 2013 Ram 1500 is already getting lots of love from the public and critics alike. Ram is doing everything they can do to make sure they are the name on everyone’s lips when it comes to trucks.
The 2013 Ram 1500 is wasting no time in getting fans behind it. One such fan, a reviewer for the Star Tribune, took the truck for a drive and had plenty of things to love about it.
The opening of the review begins with the advancements that are going into the next generation of trucks, Ram’s included. Fuel economy is a subject on everyone’s lips of late with regards to the economy and rising gas prices. Thanks to new forms of lightweight materials and tech being introduced, pickups are about to see better bang for the buck on gas. The 2013 Ram 1500 is part of that new trend, having excellent fuel economy with the 3.6 Liter V6 engine.
The writer put the truck through the motions by taking it on a trip from Tennessee to Detroit. “The optional air suspension absorbed bumps and kept it securely planted on the highway and curving mountain roads. The steering is responsive, with good on-center feel.”
The interior is said to be very roomy with good seats and plenty of storage. For the dash-board, a dash mounted rotary dial is in the place of the shifter and this makes it so the Ram has more storage space in the center console. This dial is easy to use and very compact, similar in design to what Jaguar uses in their luxury cars.
It’s very clear that in the time he spent with the Ram, he turned into a believer into what the new Ram means. It’s “the first V-6 powered full size pickup that doesn’t sneer “cheapskate” every time you start the engine.”
The month has certainly started out with good news for the Ram brand. To start with, August was another win for the industry, especially where Chrysler is concerned. Their numbers went up, much higher than what was originally expected. The August figures show a 14 percent increase in sales. That makes the question, what helped drive those numbers up?
Ram is a great place to look for the answer, the Ram had the best August they have ever had for the first time in five years. That’s more than 148,000 trucks moved. It’s expected that big discounts helped spur the sales and that many business and drivers are finding themselves with the need to replace old work trucks.
Following that news, Ram also announced the Warren Truck plant has started production of 2013 Ram 1500. The new Ram 1500 has the same basic design that was launched back in 2009 but has many new features. One is a stronger frame along with a new electronics design layout. The best is a new, powerful V-6 that destroys the competition in gas mileage. The Warren Truck plant has been in charge of making trucks since 1938.